品牌简介 · BRAND INTRODUTION
欧仕龙企业简介----Enterprise profile of osronhair
拥有着三十多年发展历史的osronhair，是一个注重秀发靓丽造型的德国美妆品牌，创立于1984年。经过多年地不断发展与创新，osronhair品牌不断地开拓出新的美妆服务项目，服务人群也几乎覆盖了各个年龄层，逐渐完善品牌的整体服务系统，并形成了“青春靓丽、造型人生”的独特品牌风格，深得各界人士的青睐。现如今，osronhair凭借着强大的品牌影响力，在欧洲、美洲等国家地区已拥有相当强大的品牌连锁机构以及品牌知名度。
1994年，osronhair瞄准了中国内地市场，经过全面分析以及结合中国独特的市场状况，决定将osronhair品牌以“欧仕龙”做为品牌中文名，并在皇冠集团（中国）有限公司强大的企业背景下，正式进军中国内地市场。凭借着多年的品牌发展经验以及独特的品牌风格，欧仕龙欧仕龙紧跟时代发展趋势，看准市场商机，准确把握住消费者需求，以专业的秀发护理技术以及青春个性的秀发造型优势，迅速地打开了中国内地市场，并赢得广大爱美人士的喜爱与追捧，占领了品牌独有的一席之地，也成为美妆行业靓丽造型领域不可多得的专属品牌。
Has more than 30 years of development history of the osronhair, is a focus on beautiful hair styling of Germany's beauty brand, founded in 1984. After many years of continuous development and innovation. Osronhair brand will continue to develop new beauty service project, service population also covers almost all age layer, gradually improve the overall brand service system, and formed a "youth is beautiful beautiful, beautiful life" unique brand style, won the favor of people from all walks of life. Now, osronhair with a strong brand influence, in Europe, America and other countries have very powerful brand chain and brand awareness.
In 1994, osronhair aimed at the mainland China market, after a comprehensive analysis, and combined with the unique status in the Chinese market, decided to osronhair brand in OUSHILONG "as the Chinese brand name, and under the crown group (China) Co., Ltd. strong business background and officially entered in the Chinese mainland market. With years of experience in brand development and unique brand style, osronhair follow the development trend of the times, the spotted business opportunities in the market, accurate grasp of consumer demand, to professional hair care technology and youthful personality and hair styling advantages, quickly opened the market in mainland China, and won the majority of beauty who loved and sought after, occupied the brand's unique place, has become the beauty industry beautiful modeling rare exclusive brand.
欧仕龙品牌诠释----Brand interpretation of osronhair
品牌特性--Brand characteristics
青春，是人生最美的旅程，也是最短暂的时光。每一人都渴望抓住青春，而青春也终究会逝去。我们能做的只是延长青春的寿命，尽享最美年华。欧仕龙，是一个专注于青春“美“梦的实力品牌，一直致力于美妆行业的探索与创新，并以专业的造型设计师队伍、科学有方的养护方式、强大的品牌管理团队，以及诚挚认真的服务态度，塑造出年轻貌美、靓丽造型的品牌形象，也为广大顾客打造富有青春气息的品牌体验。
专注于秀发的护理保养、注重于造型的年轻时尚、致力于展示个人独特的魅力、关心着潮流搭配的合理性以及在乎细节的细致处理，让青春“美”梦成真，让快乐伴随每个人，这就是欧仕龙独有的品牌特性。
Youth, is the most beautiful journey of life, but also the most short time. Everyone eager to seize the youth, and the youth will eventually die. We can do is to extend the life of youth, enjoy the most beautiful time. The osronhair, is a focus on youth "beautiful" dream of the strength of the brand, has been committed to the exploration and innovation of the beauty industry, and to the conservation of the professional designer team, scientific square, strong brand management team, and earnest service attitude, create the brand image of the young and beautiful, beautiful shape, but also for the vast number of customers to create rich youthful brand experience.
Attention hair care and maintenance, focus on modeling the young fashion, is committed to display their own personal charm, concerned with tide collocation of rationality and care meticulous detail processing, make youth "beautiful" dream come true, let the joy with everyone. This is unique to the osronhair brand characteristics of.
品牌定位--Brand position
欧仕龙一直秉承着“青春靓丽、造型人生”的品牌定位，不断开拓进取、勇往直前，创造出一批又一批美发、美甲以及美容美体系列精品，为广大爱美人士带来了美的优质体验。凭借着强大的品牌管理团队，欧仕龙也时刻关注着时代的发展变化、捕捉前沿时尚的文化元素，在融入更多的国际潮流思想的同时，特别注重个人独特魅力以及年轻化的体现，力求实现“青春，美梦成真”的品牌特性，全力打造出集专业养护与青春造型为一体的美妆品牌。
osronhair has been adhering to the "youth is l beautiful, modelling life" brand positioning, continue to forge ahead, forge ahead, create a group and a group of hair, nail and beauty body series boutique, to bring a beautiful quality experience for the vast number of beauty to people. By virtue of a strong brand management team, the osronhair is always concerned with the development and change of the times, capture the elements of fashion culture, into more international trend of thought at the same time, with particular emphasis on personal charm, as well as the manifestation of young, and strive to achieve "youth, and our dreams come true" brand characteristics, effort to create a set of professional maintenance and youth modeling as one of beauty brands.
欧仕龙品牌故事----Brand story of osronhair
德国美妆品牌osronhair的创始人艾德里安•罗宾，具备了德国人严谨、勤奋等众多特点。1959年出生的罗宾，自从大学期间偶然地接触中国传统文化之后，就开始深深地迷恋上了中国文化的神秘悠远感。主修国际贸易专业的罗宾，经常利用课余时间去了解与研究中国的传统文化，也是这个时候，让他结识了美丽动人的、拥有着乌黑浓密秀发的中国姑娘娜娜。很快，罗宾和娜娜便双双坠入爱河，从相识、相知、相恋，再到结为夫妻，他们都彼此深爱着对方，认定了彼此就是此生携手到老的爱人。
1983年的一天，正处于人生迷茫期的罗宾，看到爱人正在给乌黑亮丽的头发做护理时，他在心里感叹道：这是多么完美的乌黑秀发啊！也只有经过长时间的精心养护，才能拥有如此般美丽的秀发，做女人真的太辛苦了……。此后，经过长时间的思索与考虑，罗宾发现人们特别是女性朋友，平时为了生活拼命奔波，而疏于对自己身体及秀发的合理养护。他觉得如果能为女性的秀发提供专业的养护及服务的话，这绝对是一个的非常好的商机。于是，罗宾将自己的想法与家人朋友说了之后，大家都觉得非常好，因为当时德国很少有这样的品牌或机构。
1984年，经过充足准备的罗宾，在家人及朋友的帮助与支持之下，正式以“osronhair”为名在德国柏林创立了美发沙龙品牌。罗宾根据中国文化意思来命名“osronhair”品牌，音译为沙龙吧，意译为“大家都来做美发吧”。osronhair这个号召正迎合了当时市场的强烈需求，在推出之时，就受到了广大爱美人士的热爱与追捧，并迅速地在市场上站稳了脚跟，知名度也逐渐地扩展开来。
经过多年的发展，osronhair不仅在德国拥有着较高的品牌知名度，在欧洲、美洲等国家和地区也发展了较大规模的品牌连锁机构，成为了名副其实的国际化品牌。1994年，osronhair正式以“欧仕龙”做为品牌中文名，进军中国内地市场。
Germany beauty brand osronhair founder Adrian Robin, with the German rigorous, hard work, and many other features. Robin was born in 1959, since during the University accidentally contact the Chinese traditional culture, they begin to deeply infatuated with Chinese culture of distant and mysterious feeling. Major in international trade professional Robin, often use spare time to understand and study the traditional culture of China and this time, let him meet the beautiful, with thick black hair of Chinese girl Nana. Soon, Robin and Nana pairs fall in love, from the acquaintance, friend, love, to knot is husband and wife, they are deeply in love with each other each other, identified each other is what this life hand in hand to the old lover.
One day in 1983, is in the life of the confused period of Robin, to see his lover is to black hair care, he said in his heart: This is how perfect black hair ah! Only after a long period of careful maintenance, in order to have such a beautiful hair, do women really too hard....... Thereafter, after a long time thinking and thinking, Robin found people, especially female friends, usually in order to live a desperate rush, and neglect of one's body and hair reasonable maintenance. He felt that if the hair for women to provide professional maintenance and services, this is definitely a very good business opportunities. So, Robin will own ideas with family and friends said, we all feel very good, because there are few such brands in Germany or institutions.
1984, after adequate preparation of Robin, in the family and friends to help and support, officially in the name of "osronhair" in Berlin, Germany founded the hair salon brand. Robin, according to the Chinese cultural meaning to name the "osronhair" brand, transliteration is “let's go to the salon”, free translation for everyone to do the hair bar. Osronhair the call of the meet at the time of the strong market demand, in the launch, by the vast beauty of people love and pursuit, and quickly gain a foothold in the market. visibility also gradually spread.
After years of development, osronhair not only in Germany has a higher brand awareness, in Europe, America and other countries and regions also developed large scale brand chain of institutions, has become a truly international brand. In 1994, osronhair formally "OUSHILONG" as a brand name Chinese, China to enter the mainland market.
欧仕龙品牌文化----Brand culture of osronhair
品牌宗旨：全心全意为客户服务
●保障客户的基本利益
●发挥品牌的真正价值
●让品牌更好地服务客户
品牌愿景：成为美妆行业靓丽造型领域的专属品牌
●以十足的热忱打造青春靓丽秀发造型
●用最专业的技术致力于有效且时尚的秀发养护
●秉承专注的心致力于品牌形象工程的打造与维护
品牌理念：
●经营理念：以专注专心，换取客户美好明天
●发展理念：今天努力做好，明天做大做强
●人才理念：积极进取、诚实守信、认真负责、拼搏努力
品牌服务：高效、专注、优质
●高效：高速服务、效果显著
●专注：专心服务、注重态度
●优质：优雅体贴、质量为先
Brand purpose: serve the customers wholeheartedly
●Ensure customer's basic interests
●Play the real value of the brand
●Make the brand to better serve customers
Brand vision: become the exclusive brand in the beauty industry
●A very beautiful young hair styling to create enthusiasm
●Hair maintenance - with the most professional technology is committed to efficient and fashionable
●Create and maintain the focus is committed to adhering to the brand image project
Brand concept:
●The business philosophy: to focus attention, in exchange for the customer better tomorrow
●The development of philosophy: to do today, tomorrow is bigger and stronger
●The concept of talent: proactive, honest and trustworthy, serious and responsible, hard work
Brand service: high efficiency, concentration, high quality
●High efficiency: high speed service, the effect is remarkable
●Focus: concentrate on service, pay attention to attitude
●Quality: quality first, considerate and elegant
