品牌战略 · BRAND STRATEGY
欧仕龙品牌战略----BRAND STRATEGY of osronhair
拥有着三十多年发展历史的osronhair，是一个注重秀发靓丽造型的德国美妆品牌，创立于1984年。经过多年地不断发展与创新，osronhair品牌不断地开拓出新的美妆服务项目，服务人群也几乎覆盖了各个年龄层，逐渐完善品牌的整体服务系统，并形成了“青春靓丽、造型人生”的独特品牌风格，深得各界人士的青睐。现如今，osronhair凭借着强大的品牌影响力，在欧洲、美洲等国家地区已拥有相当强大的品牌连锁机构以及品牌知名度。
1994年，osronhair瞄准了中国内地市场，经过全面分析以及结合中国独特的市场状况，决定将osronhair品牌以“欧仕龙”做为品牌中文名，并在皇冠集团（中国）有限公司强大的企业背景下，正式进军中国内地市场。凭借着多年的品牌发展经验以及独特的品牌风格，欧仕龙欧仕龙紧跟时代发展趋势，看准市场商机，准确把握住消费者需求，以专业的秀发护理技术以及青春个性的秀发造型优势，迅速地打开了中国内地市场，并赢得广大爱美人士的喜爱与追捧，占领了品牌独有的一席之地，也成为美妆行业靓丽造型领域不可多得的专属品牌。
Has more than 30 years of development history of the osronhair, is a focus on beautiful hair styling of Germany's beauty brand, founded in 1984. After many years of continuous development and innovation. Osronhair brand will continue to develop new beauty service project, service population also covers almost all age layer, gradually improve the overall brand service system, and formed a "youth is beautiful beautiful, beautiful life" unique brand style, won the favor of people from all walks of life. Now, osronhair with a strong brand influence, in Europe, America and other countries have very powerful brand chain and brand awareness.
In 1994, osronhair aimed at the mainland China market, after a comprehensive analysis, and combined with the unique status in the Chinese market, decided to osronhair brand in OUSHILONG "as the Chinese brand name, and under the crown group (China) Co., Ltd. strong business background and officially entered in the Chinese mainland market. With years of experience in brand development and unique brand style, osronhair follow the development trend of the times, the spotted business opportunities in the market, accurate grasp of consumer demand, to professional hair care technology and youthful personality and hair styling advantages, quickly opened the market in mainland China, and won the majority of beauty who loved and sought after, occupied the brand's unique place, has become the beauty industry beautiful modeling rare exclusive brand.
欧仕龙品牌诠释----Brand interpretation of osronhair
品牌特性--Brand characteristics
青春，是人生最美的旅程，也是最短暂的时光。每一人都渴望抓住青春，而青春也终究会逝去。我们能做的只是延长青春的寿命，尽享最美年华。欧仕龙，是一个专注于青春“美“梦的实力品牌，一直致力于美妆行业的探索与创新，并以专业的造型设计师队伍、科学有方的养护方式、强大的品牌管理团队，以及诚挚认真的服务态度，塑造出年轻貌美、靓丽造型的品牌形象，也为广大顾客打造富有青春气息的品牌体验。
专注于秀发的护理保养、注重于造型的年轻时尚、致力于展示个人独特的魅力、关心着潮流搭配的合理性以及在乎细节的细致处理，让青春“美”梦成真，让快乐伴随每个人，这就是欧仕龙独有的品牌特性。
Youth, is the most beautiful journey of life, but also the most short time. Everyone eager to seize the youth, and the youth will eventually die. We can do is to extend the life of youth, enjoy the most beautiful time. The osronhair, is a focus on youth "beautiful" dream of the strength of the brand, has been committed to the exploration and innovation of the beauty industry, and to the conservation of the professional designer team, scientific square, strong brand management team, and earnest service attitude, create the brand image of the young and beautiful, beautiful shape, but also for the vast number of customers to create rich youthful brand experience.
Attention hair care and maintenance, focus on modeling the young fashion, is committed to display their own personal charm, concerned with tide collocation of rationality and care meticulous detail processing, make youth "beautiful" dream come true, let the joy with everyone. This is unique to the osronhair brand characteristics of.
品牌定位--Brand position
欧仕龙一直秉承着“青春靓丽、造型人生”的品牌定位，不断开拓进取、勇往直前，创造出一批又一批美发、美甲以及美容美体系列精品，为广大爱美人士带来了美的优质体验。凭借着强大的品牌管理团队，欧仕龙也时刻关注着时代的发展变化、捕捉前沿时尚的文化元素，在融入更多的国际潮流思想的同时，特别注重个人独特魅力以及年轻化的体现，力求实现“青春，美梦成真”的品牌特性，全力打造出集专业养护与青春造型为一体的美妆品牌。
osronhair has been adhering to the "youth is l beautiful, modelling life" brand positioning, continue to forge ahead, forge ahead, create a group and a group of hair, nail and beauty body series boutique, to bring a beautiful quality experience for the vast number of beauty to people. By virtue of a strong brand management team, the osronhair is always concerned with the development and change of the times, capture the elements of fashion culture, into more international trend of thought at the same time, with particular emphasis on personal charm, as well as the manifestation of young, and strive to achieve "youth, and our dreams come true" brand characteristics, effort to create a set of professional maintenance and youth modeling as one of beauty brands.
Brand service: high efficiency, concentration, high quality
●High efficiency: high speed service, the effect is remarkable
●Focus: concentrate on service, pay attention to attitude
●Quality: quality first, considerate and elegant
